Our own data
How many creative studios does Spain have? The missing figure
There’s no official census, so we estimated it ourselves: between 2,000 and 3,500 spaces that offer classes. The figures, the full method and its limits.
Read the articleHow a studio is run, told from the inside
Bookings, class passes, memberships and pieces, told from the day-to-day of a real studio so you can apply it to yours.
All articles
From the trade
How to stop being your studio’s WhatsApp diary
What it costs to run bookings by hand (six hours a week with 40 bookings, 10 changes and 6 payments to chase) and the four rules that fix it.
From the trade
Class passes, memberships and the money from missed classes
Expiry dates, make-up classes and arrears in plain sight: how to set your rules in advance and explain them without upsetting anyone or giving classes away.
From the trade
Starting an art, music or dance academy: the Tuesday business
An academy lives on repeat business: memberships, levels and a regular place. The market in figures, the sums that come before the premises and January's mistakes.
From the trade
Starting a pottery studio: the plan almost nobody makes
What a studio really lives on, how much competition there is in Spain (measured) and the sums to do before you sign the lease on the premises.
From the trade
How much to charge for a class or workshop: the full calculation
The floor, the ceiling and capacity: how to set a price without the drama, the logic behind class pass discounts and how to raise prices without losing students.
From the trade
How to fill your classes (without living on your phone)
Before paying for ads, plug the leaks: repeat purchases, a waiting list that sells by itself, gift vouchers, company groups and reviews asked for at the right time.
From the trade
Pieces: the other half of the pottery studio
From “where’s my bowl?” to the automatic pick-up message: statuses, photos and shelves so no piece sits orphaned on the shelves for months.
The blog’s ideas, in your inbox
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Write to us and we'll reply within one working day. Please note that Aforo works in Spanish: the dashboard, your booking page and the emails your students receive.