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Aforo blog

Ideas to run your business and sell more.

Practical advice on organising bookings and classes, offering passes and reducing manual work in service businesses.

Bookings and appointments ·

How to stop running your business on WhatsApp

What it costs to run bookings over messages (six hours a week with 40 bookings, 10 changes and 6 payments to chase) and the four rules that fix it.

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Operations and sales

For the day to day.

Organise your booking calendar, offer class passes and help customers find your classes.

02
Classes and courses ·

Class passes, memberships and the money from missed classes

Expiry dates, make-up classes and outstanding payments: how to set your rules in advance and explain them without upsetting anyone or giving classes away.

03
Customers ·

How to fill your classes (without living on your phone)

Before paying for ads, plug the leaks: repeat purchases, a waiting list that sells by itself, gift vouchers, company groups and reviews asked for at the right time.